Search Results - subject:"Perceptual mapping"

Natural and built photographic images : preference, complexity, and recall

Sparks, Beverley; Wang, Ying - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 868-883

Persistent link: https://www.econbiz.de/10010469241

Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches

Baines, Paul; Crawford, Ian; O'Shaughnessy, Nicholas Jackson - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 172-200

Persistent link: https://www.econbiz.de/10010338659

Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, A.; Velden, M. van de - Erasmus University Rotterdam, Econometric Institute - 2005

Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of …: Perceptual mapping, correspondence analysis, rating data, multiple variable batteries, consumer preferences, individual … evaluates a certain product on a number of attributes. Applying a perceptual mapping technique to such data yields a map that …

Persistent link: https://www.econbiz.de/10005450869

Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, A.; van de Velden, van de Velden, M. - Faculteit der Economische Wetenschappen, Erasmus … - 2005

In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....

Persistent link: https://www.econbiz.de/10010837942

Product Design Decisions for Developing New Tourist destinations: The Case of Rhodopi Mountains

Vassiliadis, Chris A.; Siomkos, George J.; … - Volkswirtschaftliche Fakultät, … - 2005

perceptual mapping techniques. The paper is based on a situation analysis, using as case the Rhodopi Mountain area in Greece …

Persistent link: https://www.econbiz.de/10008681014

North Atlantic island destinations in tourists' minds

Gudlaugsson, Thorhallur; Magnússon, Gunnar - In: International Journal of Culture, Tourism and … 6 (2012) 2, pp. 114-123

, Finland and the Faroe Islands – with a perceptual mapping technique. Findings – Results from the unstructured survey indicate …

Persistent link: https://www.econbiz.de/10014768328

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Bijmolt, Tammo; Velden, Michel - In: Marketing Letters 23 (2012) 3, pp. 585-601

This article proposes an extremely flexible procedure for perceptual mapping based on multiattribute ratings, such that …

Persistent link: https://www.econbiz.de/10010867893

Generalized canonical correlation analysis of matrices with different row and column orders

Velden, Michel Van de; Bijmolt, Tammo - Department of Economics and Business, Universitat … - 2003

A Method is offered that makes it possible to apply generalized canonical correlations analysis (CANCOR) to two or more matrices of different row and column order. The new method optimizes the generalized canonical correlation analysis objective by considering only the observed values. This is...

Persistent link: https://www.econbiz.de/10005772530

Science and technology foresight baker's dozen: a pocket primer of comparative and combined foresight methods

Smith, Jack E.; Saritas, Ozcan - In: Foresight 13 (2011) 2, pp. 79-96

Purpose – This paper aims to fill a perceived gap in the tool bag of a foresight practitioner – namely the need for a quickly accessible and concise overview of the main methods being employed in contemporary foresight, and some guidance on when and how one can select or combine several...

Persistent link: https://www.econbiz.de/10014743141

L'interazione fra effetto olistico e rappresentazione temporale nella percezione delle marche

Visentin, Marco; Marzocchi, Gian Luca; Zammit, Alessandra - In: MERCATI E COMPETITIVITÀ 2011/1 (2011) 1, pp. 11-31

L’obiettivo di questo studio è di analizzare l’interazione fra il pregiudizio olistico di marca e i livelli di rappresentazione degli oggetti percepiti. I nostri risultati documentano empiricamente che la semplice presentazione del compito di scelta fra marche con orizzonti temporali...

Persistent link: https://www.econbiz.de/10009002770