The study of consumers' perceptions and expectation is of paramount importance for the success of any company Creating a brand in the minds of the consumers is the winning mantra in today's competitive scenario. This paper attempts to know as to how consumers' associate selected life insurance...

We introduce the work of the finalists in the 2006 ISMS Practice Prize Competition, representing outstanding examples of rigor plus relevance in our profession. The winner, describing a collaboration between J.D. Power and Associates and U.C. Riverside, involves a sequenced program of research...

Purpose – Aims to make a mobile robot able to build accurate 2D and 3D models of its environment while navigating autonomously. Design/methodology/approach – 2D map building is performed using a laser range scanner. The map is used by the robot to both localize itself and recognize places...

Factor Analysis is commonly used to reveal the structure underlying the multiple attributes that describe marketing stimuli. This paper provides a theoretical investigation and an empirical comparison of two approaches to Factor Analysis that are based on two different sources of variation in...

Wage systems have an significant impact on the community and, over the years, a variety of wage policies have been used in Australia. The basic attitudes of political parties, the union movement and employer organisations are well known but public opinion has not been extensively probed. A...

Longitudinal changes in perceptions of both new and existing brands in the same product class are studied. Specifically pairwise similarity judgments are collected before and after participation in a 6-occasion choice and usage experiment. Comparisons are made across both the original similarity...