the firm as well as the specific project's objectives. Simple and measurable performance metrics have been proposed and … implications of setting managerial priorities for three commonly used new product performance metrics: (1) time-to-market, (2 … metrics can constrain this performance production process and, thereby, affect the other performance metrics. We model the …

that the top IT performance metrics tend to be operational rather than financial in nature. Implications of the results are …

In this exploratory study we investigate whether a brand identified as ?niche? in traditional brand performance metrics … either because movements in brand attribute associations precede those in loyalty or because these two sets of performance … metrics capture different constructs. Further research is underway to clarify these competing views. …