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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
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105th Seminar, March 8-10, 2007, Bologna, Italy
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Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
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