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Brand trust in a cross-cultural context: test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
Journal of Product & Brand Management
24
(
2015
)
5
,
pp. 462-471
’ trust in
performance
competence
and/or benevolent intention. Originality/value – The present research demonstrates the …
Persistent link: https://www.econbiz.de/10014897332
Saved in:
2
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Saved in:
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