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~isPartOf:"Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
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Search: subject:"Persönlichkeitspsychologie"
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Markenimage
Personality psychology
268
Persönlichkeitspsychologie
268
Consumer behaviour
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Brand image
37
Brand management
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Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Black, Iain
2
Diamantopoulos, Adamantios
2
Espersen, Peter
2
Fastoso, Fernando
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Hemetsberger, Andrea
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Kornum, Niels
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Michel, Géraldine
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Aiello, Gaetano
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Alemany Oliver, Mathieu
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Brodie, Roderick J.
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
Journal of business research : JBR
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
11
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
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ECONIS (ZBW)
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1
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
2
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
3
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
4
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
5
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
6
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
7
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
8
Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
Saved in:
9
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
10
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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