China has been one of the most important sources of growth in global wine demand this century, accounting for 7% of the world's wine consumption and imports by 2017, or four times its 2005 shares. But China's per capita wine consumption peaked in 2012, has fallen every year since 2017, and in...

Det sena 1900-talet kan kallas för marknadens tid, men hur gick det till och vad fick det för konsekvenser att marknaden fick så central roll i svenskt samhällsliv? Författarna belyser händelseförloppen som påverkade folks vardagsliv från 1970-talet och framåt. De pekar på såväl...

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...