For incumbent firms, architectural innovations are one of the most pernicious forms of tech nological change as they must recognize that significant organizational changes are required despite the innovation’s use of existing components. And, having done so, must then correctly determine which...

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Advances in artificial intelligence (AI) have allowed for the wide application of AI in marketing. The general assumption of marketing theory currently is that AI should be used by companies to enable cheaper and more effective marketing, hence it is the supply side in the ‘seller-customer’...

Most government expenditure is on goods that yield primarily private benefits, such as education, pensions, and healthcare. We argue that markets are most advantageous in areas where high-powered incentives are desirable, but in areas where high-powered incentives stimulate unproductive...

We contribute to the literature on recommendation systems by proposing the Dynamic Nonparametric (DNP) model that incorporates a fully Bayesian approach into the traditional dynamic collaborative filtering and hence captures the change of customer preferences in the mobile game industry with...