Search Results - subject:"Personal Computer"

The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory

Ock, Deokkyung; Hwang, Yongjin - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 967-984

Persistent link: https://www.econbiz.de/10014430859

A co-opetitive game analysis of platform compatibility strategies under add-on services

Liang, Yanjie; Liu, Weihua; Li, Kevin W.; Dong, Chuanwen; … - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3541-3558

Persistent link: https://www.econbiz.de/10014430862

Napoleon vs. Marie-Antoinette : gender stereotypes in video games consumption and their reproduction in game narratives

Guintcheva, Guergana; Jemel-Fornetty, Hager; Lacombe, Laura - In: International journal of arts management 25 (2023) 3, pp. 19-30

Persistent link: https://www.econbiz.de/10014431221

Do LGBTQ-supportive corporate policies affect consumer behavior? : evidence from the video game industry

Parshakov, Petr; Naidenova, Iuliia; Gomez-Gonzalez, Carlos - In: Journal of business ethics : JBE 187 (2023) 3, pp. 421-432

This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular video game character. We use a regression discontinuity design to exploit...

Persistent link: https://www.econbiz.de/10014380506

Specifying, estimating and validating consumer eSports engagement composite model : a composite confirmatory approach

Abbasi, Amir Zaib - In: EuroMed journal of business 18 (2023) 3, pp. 452-466

Persistent link: https://www.econbiz.de/10014380933

Antecedents of mobile device purchase intention by mobile gamers

Mainardes, Emerson Wagner; Paixão Júnior, Silvestre … - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 596-614

Persistent link: https://www.econbiz.de/10014381048

How gamification elements benefit brand love : the moderating effect of immersion

Tsou, Hung Tai; Putra, Mukti Trio - In: Marketing intelligence & planning 41 (2023) 7, pp. 1015-1036

Persistent link: https://www.econbiz.de/10014381232

Random drawing in sequential auctions : investigating the role of a market device in timber sales

Caoui, El Hadi; Marty, Gérard - In: Review of agricultural, food and environmental studies 104 (2023) 2, pp. 101-122

Persistent link: https://www.econbiz.de/10014381752

Evolutionary game of platform enterprises, government and consumers in the context of digital economy

Li, Cui; Li, Hong; Tao, Changqi - In: Journal of business research : JBR 167 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014383029

A recommending system for mobile games using the dynamic nonparametric model

Bae, Joonho; Park, Jinkyoo; Choi, Jeonghye; Soh, Seung Bum - In: Journal of business research : JBR 167 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014383056