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Year of publication
Subject
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Personal involvement 7 Consumer behaviour 5 Konsumentenverhalten 5 Destination management 3 Destinationsmanagement 3 Holiday behaviour 3 Tourism marketing 3 Tourismusmarketing 3 Urlaubsverhalten 3 personal involvement 3 Beziehungsmarketing 2 Brand image 2 Buying intention 2 Destination loyalty 2 Emotion 2 Experiment 2 Grocery shopping 2 Intention 2 Interactivity 2 Markenimage 2 Relationship marketing 2 Social Web 2 Social web 2 Sport 2 Sports 2 Store brand 2 Susceptibility to interpersonal influence 2 Virtual experience 2 Advertising 1 Advertising effects 1 Big event 1 Brand 1 Brand management 1 Brasilien 1 Brazil 1 Charitable donation 1 Cluster analysis 1 Clusteranalyse 1 Conjoint analysis 1 Conjoint-Analyse 1
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Online availability
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Undetermined 6 Free 2
Type of publication
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Article 11
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 research-article 1
Language
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English 9 Undetermined 2
Author
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Gendel-Guterman, Hanna 2 Jeong, Yunduk 2 Kim, Sukkyu 2 Levy, Shalom 2 Bove, Liliana L. 1 Chen, Mingliang 1 Gugenishvili, Ilia 1 Guimarães Junior, Djalma 1 Kim, Euisoo 1 Kundisch, Dennis 1 Lei, Jing 1 Liao, Hsiu Li 1 Liao, Hsiu-Li 1 Lin, Chi-Wen 1 Lin, Chi-wen 1 Liu, Su-Houn 1 Liu, Su-houn 1 Medeiros, Denise Dumke de 1 Oenning, Eduardo José 1 Orazi, Davide C. 1 Zhang, Wuke 1 Zhao, Zhen 1
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Published in...
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Asia Pacific journal of marketing and logistics 2 International Journal of Electronic Finance 1 International journal of advertising : the quarterly review of marketing communications 1 Journal of Consumer Marketing 1 Journal of electronic commerce research : JECR 1 Journal of food products marketing 1 Journal of nonprofit & public sector marketing 1 Review of Economics & Finance 1 Review of economics & finance 1 The journal of consumer marketing 1
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Source
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ECONIS (ZBW) 8 RePEc 2 Other ZBW resources 1
Showing 1 - 10 of 11
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I was thinking to help but then I changed my mind! : the influence of injunctive and descriptive norms on the donation intention-behavior link
Gugenishvili, Ilia - In: Journal of nonprofit & public sector marketing 35 (2023) 3, pp. 308-327
Persistent link: https://www.econbiz.de/10014321322
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The 18th FINA world masters championships and destination loyalty
Kim, Euisoo; Kim, Sukkyu; Jeong, Yunduk - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
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The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk; Kim, Sukkyu - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
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Social community, personal involvement and psychological processes : a study of impulse buying in the online shopping carnival
Zhao, Zhen; Chen, Mingliang; Zhang, Wuke - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 255-272
Persistent link: https://www.econbiz.de/10012154019
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Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website
Liao, Hsiu-Li; Liu, Su-Houn; Lin, Chi-Wen - In: Review of Economics & Finance 3 (2013) August, pp. 58-69
Interpersonal Influence and Personal Involvement. The research findings support the ideas proposed by Vogt et al. that values sought … factors (personal involvement and susceptibility to interpersonal influence) have no significant impact on users' satisfaction …. The findings also indicate that interactivity feature can generate better intention to visit on users with higher personal …
Persistent link: https://www.econbiz.de/10010688381
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Brazilian consumer preferences for processed tomato packaging using conjoint analysis
Oenning, Eduardo José; Guimarães Junior, Djalma; … - In: Journal of food products marketing 24 (2018) 6, pp. 724-744
Persistent link: https://www.econbiz.de/10011965067
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: Journal of Consumer Marketing 30 (2013) 7, pp. 553-562
Purpose – This study's aim is to apply the personal involvement approach to store brand products' buying proneness … different levels and different types of personal involvement. The aim is to formulate a conceptual framework integrating three … the significance of a multifaceted perspective of consumers' personal involvement in grocery shopping conditions. This …
Persistent link: https://www.econbiz.de/10014850139
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
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Information, experience and destination marketing : the influence of interactivity on tourism website
Liao, Hsiu Li; Liu, Su-houn; Lin, Chi-wen - In: Review of economics & finance (2013) 3, pp. 58-69
Persistent link: https://www.econbiz.de/10010244092
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