Gendel-Guterman, Hanna; Levy, Shalom - In: Journal of Consumer Marketing 30 (2013) 7, pp. 553-562
Purpose – This study's aim is to apply the personal involvement approach to store brand products' buying proneness … different levels and different types of personal involvement. The aim is to formulate a conceptual framework integrating three … the significance of a multifaceted perspective of consumers' personal involvement in grocery shopping conditions. This …