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Subject
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Behavioral economics 1 Consumer behaviour 1 Decision 1 Entscheidung 1 Experiment 1 Konsumentenverhalten 1 Personality psychology 1 Persönlichkeitspsychologie 1 Prospect Theory 1 Prospect theory 1 Präferenztheorie 1 Social relations 1 Soziale Beziehungen 1 Theory of preferences 1 Verhaltensökonomik 1 attribution 1 choice versus rejection 1 conformity 1 framing effect 1 quality versus personal preference 1 social influence 1
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Free 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Nan, Lana Xianglan 1 Park, Sang Kyu 1 Yang, Yang 1
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Journal of consumer research : JCR ; an interdisciplinary journal 1
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ECONIS (ZBW) 1
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Rejections are more contagious than choices : how another's decisions shape our own
Nan, Lana Xianglan; Park, Sang Kyu; Yang, Yang - In: Journal of consumer research : JCR ; an … 50 (2023) 2, pp. 363-381
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