Search Results - subject:"Personalisation"

AI-driven personalization in marketing administration : qualitative insights from European professionals

Komodromos, Marcos - In: Administrative Sciences : open access journal 16 (2026) 2, pp. 1-19

This qualitative study employs interpretive phenomenology and Actor-Network Theory (ANT) to examine the evolving role of AI as an agent within European marketing contexts. Drawing on semi-structured interviews with 36 senior executives from the tourism, fintech, professional services, and...

Persistent link: https://www.econbiz.de/10015628416

Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

Canhoto, Ana Isabel; Keegan, Brendan James; Ryzhikh, Maria - In: Information Systems Frontiers 26 (2023) 3, pp. 1005-1024

Artificial intelligence (AI) is expected to bring to the physical retail environment the kind of mass personalisation …-enabled, personalised offer, perceive it and respond to it, we use the personalisation-privacy paradox lens. Case study data focused on UK … exposes contradictions in customers’ expectations of personalisation that requires location tracking. We conclude by drawing …

Persistent link: https://www.econbiz.de/10015404566

Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection

Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58

Persistent link: https://www.econbiz.de/10015324475

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57

-driven personalisation reconfigures relevance, while mobile and virtual reality marketing extend immersion. Meta-analytic estimates show the …

Persistent link: https://www.econbiz.de/10015468141

Social media advertising: A study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - In: Agora International Journal of Economical Sciences (AIJES) 19 (2025) 1, pp. 341-356

Millennials represent one of the most significant consumer groups, combining high purchasing power, technological literacy, and a strong influence on the behaviour of other consumers. Despite their significance, the impact of social media advertising on their purchase intentions remains...

Persistent link: https://www.econbiz.de/10015561872

Social media advertising : a study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - In: Agora international journal of economical sciences 19 (2025) 1, pp. 341-356

Persistent link: https://www.econbiz.de/10015557533

Influence of personalisation on mobile loyalty programme confirmation among retail consumers in South African townships

Mahlangu, Eva Nkgome - In: Economic review : journal of economics & business 23 (2025) 1, pp. 41-56

This study investigated the influence of personalisation benefits on the confirmation of mobile loyalty programmes … control factors. The results revealed that personalisation benefits have a significant but weak positive influence on …

Persistent link: https://www.econbiz.de/10015639877

Personnel, institutions, and power : revisiting the concept of executive personalisation

Llanos, Mariana; Kühn, David; Richter, Thomas; … - 2024

Evidence points to an increasing personalisation of political power by chief executives in recent years. It is often … argued that such personalisation contributes to the current trend of autocratisation and the global decline of democracy. Yet …, and concepts vis-à-vis what political personalisation is. While potentially occurring in both autocracies and democracies …

Persistent link: https://www.econbiz.de/10014458442

Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit

Sharma, Neeru; Fatima, Johra Kayeser - In: Journal of retailing and consumer services 77 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014462182

The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives

Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909

Persistent link: https://www.econbiz.de/10015194096