Search Results - subject:"Persuasion Knowledge"

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de/10015192980

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10015194217

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://www.econbiz.de/10015372974

Consumer perceptions of influencer gifting

Marchand, André; Holler, Andrea; Dünschede, Theresa - In: Psychology & Marketing 41 (2024) 10, pp. 2342-2354

Many social media influencers promote products they receive from brands, which send those items without any explicit obligations but with the objective of being endorsed voluntarily. With increasing frequency, brands send their products together with additional gifts that influencers can, but do...

Persistent link: https://www.econbiz.de/10015106476

Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement

Waltenrath, Adrian - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015191253

Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement

Waltenrath, Adrian - In: Electronic Markets 34 (2024) 1

, persuasion knowledge, and source credibility, this study develops a conceptual framework incorporating these theoretical concepts …, while the Persuasion Knowledge Model can explain the effect of disclosures on the current advertisement. Thus, consumers …’ coping strategies triggered by activated persuasion knowledge are mostly limited to the advertisement. Our findings can …

Persistent link: https://www.econbiz.de/10015376522

Consumer perceptions of influencer gifting

Marchand, André; Holler, Andrea; Dünschede, Theresa - In: Psychology & marketing 41 (2024) 10, pp. 2342-2354

Persistent link: https://www.econbiz.de/10015133761

This article is ... consumer reactions to unfinished teasers for digital content

Mandler, Timo; Cziehso, Gerrit P.; Schäfers, Tobias; … - In: Psychology & marketing 41 (2024) 12, pp. 2977-2991

Persistent link: https://www.econbiz.de/10015133933

The development and testing of a pictogram signaling advertising in online videos

Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691

Persistent link: https://www.econbiz.de/10014551030

A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14

bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of … the model when someone with high topic, agent, and persuasion knowledge is both an ‘agent’ and a ‘target’. Results showed …

Persistent link: https://www.econbiz.de/10014520069