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~isPartOf:"Health marketing quarterly"
~isPartOf:"Health care management science"
~isPartOf:"CESifo Working Paper Series"
~person:"Bhutada, Nilesh S."
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Bhutada, Nilesh S.
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Health marketing quarterly
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
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Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
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