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~isPartOf:"Health marketing quarterly"
~isPartOf:"Health care management science"
~type_genre:"Aufsatz in Zeitschrift"
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Arzneimittel
69
Pharmaceuticals
69
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Pharmaceutical industry
21
Pharmaindustrie
21
Consumer behaviour
20
Konsumentenverhalten
20
USA
17
United States
17
Physicians
10
Ärzte
10
Hospital
8
Krankenhaus
8
Gesundheitsversorgung
7
Health care
7
Internet marketing
7
Online-Marketing
7
Patienten
7
Patients
7
Impfung
6
Vaccination
6
prescription drugs
6
Coronavirus
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Health risk
4
Infectious disease
4
Infektionskrankheit
4
Pharmaceutical distributors
4
Pharmahandel
4
Theorie
4
Theory
4
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30
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Article
68
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
69
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
69
Author
All
Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
Mazur, Lukasz M.
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Anderson, James G.
1
Augusto, Vincent
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Barberis, Nicholas
1
Bard, Jonathan F.
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Blankart, Rudolf
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brandeau, Margaret L.
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
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Health marketing quarterly
Health care management science
Journal of health economics
115
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
82
Health affairs : at the intersection of health, health care, and policy
55
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
33
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Applied economics
28
Research policy : policy, management and economic studies of science, technology and innovation
28
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
Journal of pharmaceutical finance, economics & policy
24
International journal of health economics and management
23
Economics letters
22
Journal of research in pharmaceutical economics
21
The American economic review
21
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
International journal of industrial organization
19
International journal of pharmaceutical and healthcare marketing
18
Journal of public economics
18
The journal of law & economics
18
International journal of health care finance and economics
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Review of industrial organization : RIO
16
Omega : the international journal of management science
15
Technological forecasting & social change : an international journal
15
Manufacturing & service operations management : M & SOM
14
The B.E. journal of economic analysis & policy
14
International journal of intellectual property management : IJIPM
13
Southern economic journal
13
Transportation research / E : an international journal
13
Health care management science : a new journal serving the international health care management community
12
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ECONIS (ZBW)
69
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1
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
6
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
7
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
8
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
9
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
10
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
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