//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~subject:"Patients"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Pharmaceuticals"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Patients
Arzneimittel
51
Pharmaceuticals
51
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Internet marketing
7
Online-Marketing
7
Impfung
6
Physicians
6
Vaccination
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheitswesen
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
3
Information behaviour
3
Informationsverhalten
3
Perception
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Blose, Julia E.
1
Broekemier, Gregory M.
1
Burkink, Tim J.
1
Delorme, Denise E.
1
Huh, Jisu
1
Mack, Rhonda W.
1
Perrault, Evan K.
1
Reid, Leonard N.
1
Schulz, Steven A.
1
Willis, Erin
1
more ...
less ...
Published in...
All
Health marketing quarterly
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
7
NBER Working Paper
6
R / Rand Corporation
5
Health economics
4
The European journal of health economics : HEPAC ; health economics in prevention and care
4
Journal of health economics
3
Allokation im marktwirtschaftlichen System
2
Health care management science
2
Health care management science : a new journal serving the international health care management community
2
Health economics review
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
WWZ working paper
2
American economic journal
1
CEIS Working Paper
1
California Western School of Law Research Paper
1
Consumer behavior
1
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
1
Diskussionsschriften / Universität Bern, Departement Volkswirtschaftlehre
1
Documentos FCE CID Escuela de Economía N°40 - Facultad de Ciencias Económicas de la Universidad Nacional de Colombia
1
Documentos FCE CID Escuela de Economía N°41 - Facultad de Ciencias Económicas de la Universidad Nacional de Colombia
1
E-collaboration technologies and strategies for competitive advantage amid challenging times
1
Economic dimensions of personalized and precision medicine
1
Economics & finance notes
1
European journal of operational research : EJOR
1
Finance a úvěr
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Frankfurter Schriften zu Management und Vertragsgestaltung in der Gesundheitswirtschaft
1
Gesundheitsökonomie
1
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
1
Health care management review : HCM review
1
IEEE transactions on engineering management : EM
1
IZA Discussion Paper
1
International journal of business policy and economics
1
International journal of networking and virtual organisations : IJNVO
1
International journal of pharmaceutical and healthcare marketing
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of six sigma and competitive advantage : IJSSCA
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
2
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
3
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
4
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
5
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->