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Search: subject:"Pharmaceuticals"
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Arzneimittel
50
Pharmaceuticals
50
Direct marketing
30
Direktmarketing
30
Advertising
27
Werbung
27
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Internet marketing
7
Online-Marketing
7
Impfung
6
Physicians
6
Vaccination
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheitswesen
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
3
Information behaviour
3
Informationsverhalten
3
Perception
3
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50
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
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1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
D'Souza, Clare M.
1
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Health marketing quarterly
Journal of health economics
119
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
80
Health affairs : at the intersection of health, health care, and policy
63
International Journal of Pharmaceutical and Healthcare Marketing
46
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
33
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Applied economics
29
Research policy : policy, management and economic studies of science, technology and innovation
28
The European journal of health economics
28
International journal of the economics of business
27
International journal of health economics and management
26
Journal of illicit economies and development : JIED
24
Journal of pharmaceutical finance, economics & policy
23
Applied economics letters
22
Economics letters
22
International journal of industrial organization
22
The American economic review
22
European journal of operational research : EJOR
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Journal of research in pharmaceutical economics
20
Health care management science
18
Journal of public economics
18
The European Journal of Health Economics
18
International journal of health care finance and economics
17
International journal of pharmaceutical and healthcare marketing
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
17
The journal of law & economics
17
Omega : the international journal of management science
16
Review of industrial organization : RIO
16
Southern economic journal
15
Technological forecasting & social change : an international journal
15
The B.E. journal of economic analysis & policy
15
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
14
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ECONIS (ZBW)
50
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1
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
8
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
9
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
10
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
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