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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Health care management science"
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Search: subject:"Pharmaceuticals"
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Arzneimittel
97
Pharmaceuticals
97
Pharmaceutical industry
41
Pharmaindustrie
41
Consumer behaviour
22
Konsumentenverhalten
22
Advertising effects
19
Werbewirkung
19
Physicians
18
Ärzte
18
Advertising
17
Werbung
17
Direct marketing
16
Direktmarketing
16
USA
16
United States
16
Arzneimittelmarkt
15
Pharmaceutical market
15
Hospital
10
Krankenhaus
10
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9
Gesundheitsversorgung
9
Health care
9
Markenartikel
8
Generic drugs
7
Generika
7
Pharmacology
7
Pharmakologie
7
Theorie
7
Theory
7
Elderly people
6
Gesundheitswesen
6
Health care system
6
Marketing management
6
Marketingmanagement
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Drogenkonsum
5
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23
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Article
98
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100
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2
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Mukherjee, Avinandan
4
Huh, Jisu
3
Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
DeLorme, Denise E.
2
Fiedler, Beth Ann
2
Iacocca, Kathleen
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Mazur, Lukasz M.
2
Reid, Leonard N.
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
An, Soontae
1
Anderson, James G.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Augusto, Vincent
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Barak, Adam
1
Barberis, Nicholas
1
Barbosa, Hugo
1
Bard, Jonathan F.
1
Baugh, David K.
1
Bayazidi, Yahya
1
Bello, Roberto
1
Bentley, John O.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health care management science
NBER working paper series
340
NBER Working Paper
264
Working paper / National Bureau of Economic Research, Inc.
261
Journal of health economics
119
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
World Bank Other Operational Studies
66
Discussion paper series / IZA
65
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
58
Research paper
54
Health marketing quarterly
51
International Journal of Pharmaceutical and Healthcare Marketing
46
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
33
World Bank Publications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
IZA Discussion Paper
30
Applied economics
29
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
The European journal of health economics
28
International journal of the economics of business
27
Policy Research Working Paper Series
27
International journal of health economics and management
26
CESifo Working Paper Series
25
CESifo Working Paper
24
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
Economics letters
22
International journal of industrial organization
22
The American economic review
22
Working Papers / eSocialSciences
22
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
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ECONIS (ZBW)
100
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1
Optimal timing of drug sensitivity testing for patients on first-line tuberculosis treatment
Suen, Sze-chuan
;
Brandeau, Margaret L.
; …
- In:
Health care management science
21
(
2018
)
4
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011933875
Saved in:
2
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
3
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
4
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
5
Choice of mandatory prescribed drugs in Portugal : a consumers' perspective
Ferreira, Pedro
;
Barbosa, Hugo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 439-454
Persistent link: https://www.econbiz.de/10011812913
Saved in:
6
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
7
Preferred supplier contracts in post-patent prescription drug markets
Blankart, Rudolf
;
Stargardt, Tom
- In:
Health care management science
20
(
2017
)
3
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011741304
Saved in:
8
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
9
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
10
The adverse effect of doctors' skepticism toward prescription drugs
Johnson, Devon
;
Riley, Breagin K.
;
Sato, Shintaro
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011799078
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