Brekke, Kurt R.; Holmås, Tor Helge; Straume, Odd Rune - Núcleo de Investigação em Políticas Económicas … - 2010
We study the impact of product margins on pharmacies. incentive to promote generics instead of brand-names. First, we construct a theoretical model where phar-macies can persuade patients with a brand-name prescription to purchase a generic version instead. We show that pharmacies.substitution...