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~type_genre:"Aufsatz im Buch"
~subject:"New product development"
~person:"Vanderberg, R. L. J."
~person:"Landsman, Vardit"
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New product development
Arzneimittel
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Pharmaceuticals
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Vanderberg, R. L. J.
Landsman, Vardit
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Perspectives on user innovaton
1
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ECONIS (ZBW)
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The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
2
User-producer interactions in emerging pharmaceutical and food innovations
Moors, Elisabeth Henrica Maria
;
Boon, W. P. C.
;
Nahuis, …
- In:
Perspectives on user innovaton
,
(pp. 161-188)
.
2010
Persistent link: https://www.econbiz.de/10008806474
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