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~type_genre:"Government document"
~type_genre:"Case study"
~subject:"Pharmaceutical industry"
~person:"Nadi, Rafic"
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Cases on branding strategies and product development : successes and pitfalls
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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