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~type_genre:"Government document"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Cases on branding strategies and product development : successes and pitfalls
Allokation im marktwirtschaftlichen System
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Kom / Kommission der Europäischen Gemeinschaften
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OECD health working papers
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Archives & documents / Institut National de la Statistique et des Etudes Economiques
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European treaty series : agreements and conventions concluded between the members of the Council of Europe
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Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
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Statens offentliga utredningar : SOU
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Ab 1981: Produktiestatistieken industrie
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Congrès et colloques / Syndicat National de l'Industrie Pharmaceutique
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Document de travail / Ministère de l'Economie, des Finances et de l'Industrie, Direction de la Prévision
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Engaging consumers through branded entertainment and convergent media
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Entrepreneurship, theory and practice : ET & P
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Ethics in marketing : international cases and perspectives
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European business ethics cases in context : the morality of corporate decision making
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Health marketing quarterly
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Journal of enterprising communities : people and places in the global economy ; JEC
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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