Conjoint experiments (CEs) provide designers with insights into consumer preferences and are one of several user-based design approaches aimed at meeting users' needs. Traditional CEs require participants to evaluate products based on two-dimensional (2D) visual representations or written lists...

Conjoint experiments (CEs) provide designers with insights into consumer preferences and are one of several user-based design approaches aimed at meeting users’ needs. Traditional CEs require participants to evaluate products based on two-dimensional (2D) visual representations or written...