patient requests) in physician decision-making, both on prescriptions and sample-dispensing. The authors argue that one factor … meetings of firms to physicians – and patient requests do affect physician decision-making differentially across brands … negative effects. Debate is also mounting on the role of other influencers (such as patient requests) in physician decision …

requests) in physician decision-making, both on prescriptions and sample-dispensing. The authors argue that one factor that may … firms to physicians – and patient requests do affect physician decision-making differentially across brands. Moreover they …

requests) in physician decision making, both on prescriptions and sample dispensing. The authors argue that one factor that may … firms to physicians--and patient requests do affect physician decision making differentially across brands. Moreover, they …