Fatehi, Kamal; Kedia, Ben L.; Priestley, Jennifer L. - In: Journal of Business Research 68 (2015) 2, pp. 291-298
Most cross-cultural studies are sociologically based and assume intra-cultural homogeneity in mentality and logic among people. The application of cultural dimensions in many cross-cultural studies has inadvertently contributed to this oversight. Scores on these dimensions are supposed to...
