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Subject
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Business start-up 1 Crowdfunding 1 Entrepreneurs 1 Entrepreneurship 1 Entrepreneurship approach 1 Frauen 1 Gender 1 Geschlecht 1 Gründungsfinanzierung 1 Language 1 Pitch language 1 Qualitative comparative analysis 1 Sprache 1 Start-up financing 1 Unternehmensgründung 1 Unternehmer 1 Welt 1 Women 1 World 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Devers, Cynthia E. 1 McSweeney, Jordan J. 1 McSweeney, Kevin T. 1 Webb, Justin W. 1
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Journal of business venturing 1
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ECONIS (ZBW) 1
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The right touch of pitch assertiveness : examining entrepreneurs' gender and project category fit in crowdfunding
McSweeney, Jordan J.; McSweeney, Kevin T.; Webb, Justin W. - In: Journal of business venturing 37 (2022) 4, pp. 1-22
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