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brand-land equity
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place branding
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place-of-origin effects
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Economia marche : journal of applied economics
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Il potenziale del place branding nel settore vitivinicolo : il caso del comprensorio dei Colli Euganei
Sillo, Giulia
- In:
Economia marche : journal of applied economics
40
(
2021
)
2
,
pp. 39-74
Persistent link: https://www.econbiz.de/10013170777
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