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  • Search: subject:"Place Prototype"
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Year of publication
Subject
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Place Marketing 2 Resident-City Identification 2 Social Identity Theory 2 Beziehungsmarketing 1 Customer-Focused Marketing 1 Marketing management 1 Marketingmanagement 1 Place Prototype 1 Place Prototype,Customer-Focused Marketing 1 Place marketing 1 Relationship marketing 1 Standortmarketing 1
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Online availability
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Free 2
Type of publication
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Book / Working Paper 2
Type of publication (narrower categories)
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Conference Paper 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1
Language
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English 2
Author
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Petersen, Sibylle 2 Zenker, Sebastian 2
Published in...
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50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory
Zenker, Sebastian; Petersen, Sibylle - 2010
The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...
Persistent link: https://www.econbiz.de/10011332297
Saved in:
Cover Image
Resident-city identification : translating the Customer Relationship Management approach into place marketing theory
Zenker, Sebastian; Petersen, Sibylle - 2010
The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...
Persistent link: https://www.econbiz.de/10012655122
Saved in:
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