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  • Search: subject:"Place brand web"
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Subject
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Brand 2 Brand management 2 Markenartikel 2 Markenführung 2 Place branding 2 Place marketing 2 Standortmarketing 2 Brand architecture 1 Brand image 1 Brand leadership 1 Britain 1 Co-branding 1 Destination management 1 Destinationsmanagement 1 Großbritannien 1 Markenimage 1 Marketing cooperation 1 Marketingkooperation 1 Place Brand Web 1 Place architecture 1 Place brand web 1 Social Web 1 Social web 1 Stakeholder 1 Stakeholders 1 Tourism marketing 1 Tourismusmarketing 1 UK 1 United Kingdom 1
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Online availability
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Hanna, Sonya 2 Rowley, Jennifer 2
Published in...
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The journal of asset management 1 Tourism management : research, policies, practice 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
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Cover Image
Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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