Yuwono, Wisnu; Fitriyanti, Selviana Dwi; Nainggolan, … - In: Revista de métodos cuantitativos para la economía y … 39 (2025), pp. 1-29
MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the...