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Beziehungsmarketing 1 Confidence 1 Consumer behaviour 1 Einzelhandel 1 Konsumentenverhalten 1 Marketing 1 Multi-modal confirmation 1 Online retailing 1 Online-Handel 1 Point-of-sale transaction 1 Relationship marketing 1 Retail environment 1 Retail trade 1 Sensory marketing 1 Sounds 1 Trust 1 Vertrauen 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Morrin, Maureen 1 Reynolds-McIlnay, Ryann 1
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Journal of retailing 1
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ECONIS (ZBW) 1
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Increasing shopper trust in retailer technological interfaces via auditory confirmation
Reynolds-McIlnay, Ryann; Morrin, Maureen - In: Journal of retailing 95 (2019) 4, pp. 128-142
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