Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Points pressure effect"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Anreiz
1
Beziehungsmarketing
1
Birthday reward
1
Customer lifetime value
1
Customer value
1
Einzelhandel
1
Erwerbsverlauf
1
Incentives
1
Kundenbindungsprogramm
1
Kundenwert
1
Leistungsanreiz
1
Leistungsentgelt
1
Loyalty program
1
Occupational attainment
1
Performance incentive
1
Performance pay
1
Points pressure effect
1
Promotional incentive
1
Relationship marketing
1
Retail trade
1
Sales promotion
1
Verkaufsförderung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hoshino, Takahiro
1
Nishio, Kazuki
1
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Nishio, Kazuki
;
Hoshino, Takahiro
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015116829
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
