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  • Search: subject:"Pokémon Go"
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Year of publication
Subject
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Pokémon GO 5 Pokémon Go 5 Augmented reality 3 Consumer behaviour 3 Konsumentenverhalten 3 Game theory 2 Marketing management 2 Marketingmanagement 2 Spieltheorie 2 discontinuer 2 image barrier 2 innovation resistance 2 resistor 2 risk barrier 2 social barrier 2 tradition barrier 2 usage barrier 2 value barrier 2 Active Living 1 Activity theory 1 Advertising effects 1 Anwendungssoftware 1 App market 1 Application software 1 Augmented reality game 1 Behavioral intentions 1 Brand 1 Brand image 1 Brand management 1 Bundling strategy 1 Computerspiel 1 Context facilitation 1 Digital consumer behavior 1 Estimation 1 Experiment 1 Game apps 1 Gameplays 1 Gastronomie 1 Go-to-market strategy 1 Health 1
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Online availability
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Undetermined 9 Free 2
Type of publication
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Article 10 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Case study 1 Conference Paper 1 Conference paper 1 Fallstudie 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 research-article 1
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Language
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English 12
Author
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Gonzalez, Winiber 2 Lin, Trisha T. C. 2 Oktavianus, Jeffry 2 Oviedo, Helena 2 Putri, Andriani Pratama 2 Aluri, Ajay 1 Chen, Yi-Cheng 1 Delello, Julie A 1 Dhebar, Anirudh 1 Finco, Mateus David 1 Goette, William 1 Huang, Tzu-Yuan 1 Ito, Yoshihiro 1 Kannan, Karthik 1 Khern-am-nuai, Warut 1 Kim, Dong Hoo 1 Kim, Seoyeon 1 Li, Qi 1 McWhorter, Rochell R. 1 Noda, Hideo 1 Pamuru, Vandith 1 Rafael Wailla 1 Robinson, Simon 1 Rocha, Richard Santin 1 Santos, Fabiana 1 Sari, Florent 1 Song, Doori 1 Tang, Ailie K. Y. 1 Wu, Jen-Her 1
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Published in...
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Business horizons 2 14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017 1 Information systems research : ISR 1 International Journal of Game-Based Learning (IJGBL) 1 International Journal of Gaming and Computer-Mediated Simulations (IJGCMS) 1 International journal of technology management : IJTM 1 Journal of Hospitality and Tourism Technology 1 Journal of electronic commerce research : JECR 1 Journal of marketing communications 1 The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association 1
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Source
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ECONIS (ZBW) 8 Other ZBW resources 3 EconStor 1
Showing 1 - 10 of 12
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A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach
Ito, Yoshihiro; Noda, Hideo - In: International journal of technology management : IJTM 91 (2023) 1/2, pp. 133-144
Persistent link: https://www.econbiz.de/10013504363
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The impact of an augmented-reality game on local businesses : a study of Pokémon Go on restaurants
Pamuru, Vandith; Khern-am-nuai, Warut; Kannan, Karthik - In: Information systems research : ISR 32 (2021) 3, pp. 950-966
Persistent link: https://www.econbiz.de/10012669892
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Online gaming : the mediating role of situational engagement in facilitating player value
Wu, Jen-Her; Robinson, Simon; Li, Qi; Huang, Tzu-Yuan; … - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 382-402
Persistent link: https://www.econbiz.de/10012816305
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Why do Taiwanese young adults not jump on the bandwagon of Pokémon Go? Exploring barriers of innovation resistance
Oktavianus, Jeffry; Oviedo, Helena; Gonzalez, Winiber; … - 2017
Despite the unprecedented global diffusion of Pokémon Go, some refuse to jump on the bandwagon of this augmented … got addicted to Pokémon Go, pinpointing the significance of physical danger and temporal issues in relation to innovation … discontinuers. Playing the game is not compatible with their schedule, leading them to stop playing Pokémon Go. While image barrier …
Persistent link: https://www.econbiz.de/10011720229
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Why do Taiwanese young adults not jump on the bandwagon of Pokémon Go? : exploring barriers of innovation resistance
Oktavianus, Jeffry; Oviedo, Helena; Gonzalez, Winiber; … - 2017
Despite the unprecedented global diffusion of Pokémon Go, some refuse to jump on the bandwagon of this augmented … got addicted to Pokémon Go, pinpointing the significance of physical danger and temporal issues in relation to innovation … discontinuers. Playing the game is not compatible with their schedule, leading them to stop playing Pokémon Go. While image barrier …
Persistent link: https://www.econbiz.de/10011737304
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Spatial disparities in accessibility to recreational amenities : the case of Pokémon GO
Sari, Florent - In: The annals of regional science : an international … 64 (2020) 2, pp. 389-419
Persistent link: https://www.econbiz.de/10012252936
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Let's Move!: The Social and Health Contributions From Pokémon GO
Finco, Mateus David; Rocha, Richard Santin; Rafael Wailla; … - In: International Journal of Game-Based Learning (IJGBL) 8 (2018) 2, pp. 44-54
The aim of this article was to analyze how players of Pokémon GO could adopt a healthier and active lifestyle meanwhile … groups to walk or run together, getting an extra motivation for other activities out of the game. We conclude that Pokémon GO …
Persistent link: https://www.econbiz.de/10012044916
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College Students' Attraction to the Mobile Augmented Reality Game Pokémon Go
Delello, Julie A; McWhorter, Rochell R.; Goette, William - In: International Journal of Gaming and Computer-Mediated … 10 (2018) 3, pp. 1-19
Recent headlines show instances of the popular augmented reality game Pokémon Go. Higher educators are watching …-methods study, in which 452 college students revealed their motivations for using the mobile augmented reality game Pokémon Go. The … authors' findings included student perceptions as to Pokémon Go's risks and benefits, learning, and student recommendations …
Persistent link: https://www.econbiz.de/10012044985
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Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO
Aluri, Ajay - In: Journal of Hospitality and Tourism Technology 8 (2017) 1, pp. 55-72
Purpose The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the … methods were used, with a target population for this study consisting of smartphone users who had downloaded Pokémon GO and … smartphone at the time of the study. The Pokémon GO app offered all four realms of experiences – educational, entertainment …
Persistent link: https://www.econbiz.de/10014874364
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