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  • Search: subject:"Polar Electro Oy <Kempele>"
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Year of publication
Subject
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Brand extension 1 Brand management 1 Corporate culture 1 Corporate reputation 1 Deutschland 1 Finland 1 Finnland 1 Firmenimage 1 Germany 1 Inter-firm cooperation 1 Markenführung 1 Markenpolitik 1 Markentransfer 1 Polar Electro Oy <Kempele> 1 Sportartikelbranche 1 Sportartikelindustrie 1 Sporting goods industry 1 Unternehmenskooperation 1 Unternehmenskultur 1 adidas-Salomon AG 1
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Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Working Paper 1
Language
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German 1
Author
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Gaßmann, Barbara 1 Hennigs, Nadine 1 Stölben, Leonie K. 1 Wiedmann, Klaus-Peter 1
Institution
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Universität Hannover / Institut für Marketing & Management 1
Published in...
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Schriftenreihe Marketin Management 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindustrie
Wiedmann, Klaus-Peter; Gaßmann, Barbara; Hennigs, Nadine; … - 2007
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