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  • Search: subject:"Polarizing"
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Subject
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Abstimmung 1 Abstimmungsregel 1 Ad credibility 1 Advertising 1 Advertising effects 1 Alternate voting methods 1 Brand 1 Brand hate 1 Brand image 1 Brand management 1 Brand trust 1 Confidence 1 Consumer behaviour 1 Cumulative voting 1 Electoral system 1 Konsumentenverhalten 1 Long-Run Changes 1 Markenartikel 1 Markenführung 1 Markenimage 1 Negative voting 1 Neue politische Ökonomie 1 Polarizing 1 Polarizing brands 1 Polarizing campaigns 1 Public choice 1 Strategic voting 1 Theorie 1 Theory 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1 Voting 1 Voting behaviour 1 Voting rule 1 Wage Structure 1 Wahlsystem 1 Wahlverhalten 1 Werbewirkung 1 Werbung 1
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2 Undetermined 1
Author
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Espinosa, Jennifer A. 1 Goldin, Claudia 1 Katz, Lawrence F. 1 Langenderfer, Jeff 1 Monahan, Lisa 1 Ortinau, David J. 1 Shankar, Karthik H. 1
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Published in...
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Brookings Papers on Economic Activity 1 Group decision and negotiation 1 Journal of business research : JBR 1
Source
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ECONIS (ZBW) 2 RePEc 1
Showing 1 - 3 of 3
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Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa; Espinosa, Jennifer A.; Langenderfer, Jeff; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
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Normed negative voting to depolarize politics
Shankar, Karthik H. - In: Group decision and negotiation 31 (2022) 6, pp. 1097-1120
Persistent link: https://www.econbiz.de/10013447770
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Long-Run Changes in the Wage Structure: Narrowing, Widening, Polarizing
Goldin, Claudia; Katz, Lawrence F. - In: Brookings Papers on Economic Activity 38 (2007) 2, pp. 135-168
Persistent link: https://www.econbiz.de/10005054013
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