Islami, Xhavit; Mustafa, Naim; Topuzovska Latkovikj, Marija - In: Future Business Journal 6 (2020) 1, pp. 1-15
In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments … is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation … provides higher firm performance compared to two other Porter's generic strategies (low-cost strategy or focus strategy) that …
