Search Results - subject:"Positioning"

Identifying positioning axes for building brand equity in cork fashion products

Pires, Paulo Botelho; Oliveira de Sousa, Fabiana; … - In: Central European business review : CEBR 14 (2025) 1, pp. 19-55

Persistent link: https://www.econbiz.de/10015404139

Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case

Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189

Persistent link: https://www.econbiz.de/10015202379

Quantification of truck accessibility in urban last-mile deliveries using GPS probe data

Choudhry, Arnav; Qian, Sean - In: Transportation research : an international journal 186 (2024), pp. 1-25

Persistent link: https://www.econbiz.de/10015078673

Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case

Corciolani, Matteo - In: International Marketing Review 41 (2024) 6, pp. 1161-1189

Purpose This article explores brand positioning and authenticity within the global-local continuum, utilizing the … “local” brand positioning and their counterparts (i.e. “not global” and “not local”), forming a semiotic square. Findings In … or local values. The data also highlight issues of inconsistency regarding brand positioning’s contradictions, such as …

Persistent link: https://www.econbiz.de/10015348245

Enhancing accuracy of information processing in onboard subsystems of UAVs

Zhukov, Igor; Dolintse, Bogdan - In: Technology audit and production reserves 5 (2023) 2/73, pp. 6-10

Persistent link: https://www.econbiz.de/10014445587

Combining GPS tracking and surveys for a mode choice model : processing data from a quasi-natural experiment in Germany

Link, Heike; Gaus, Dennis; Murray, Neil; Guajardo … - 2023

This paper deals with the data generation process implemented for an analysis of the impact of the 9-Euro ticket on mode choice. We discuss the assumptions made and procedures used to process a raw dataset that is based on GPS traces of individuals’ movements and on survey data into the...

Persistent link: https://www.econbiz.de/10014313225