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Search: subject:"Positive and Negative Price Perceptions"
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Communication
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Consumer behaviour
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Gender Differences
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Positive and Negative Price Perceptions
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Preismanagement
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Pricing strategy
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Journal of international business and economics : JIBE
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Antecedents and target groups of word-of-mouth communication of prices : theory and new empircal results
Lexis, Kevin
;
Hütten, Antje S. J.
;
Siems, Florian
- In:
Journal of international business and economics : JIBE
13
(
2013
)
3
,
pp. 77-86
Persistent link: https://www.econbiz.de/10010236524
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