EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Positive and negative metaphors"
Narrow search

Narrow search

Year of publication
Subject
All
Analogical reasoning 1 Cognition 1 Consumer behaviour 1 Consumers' creative cognition and behavior 1 Creative intent 1 Creativity 1 Innovation 1 Kognition 1 Konsumentenverhalten 1 Kreativität 1 New product development 1 Positive and negative metaphors 1 Produktentwicklung 1
more ... less ...
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Castaño, Raquel 1 Marin, Alex 1 Reimann, Martin 1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...