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Search: subject:"Positive and negative sentiment"
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Behavioural finance
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Consumer behaviour
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Forwarding behavior
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Online retailing
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Positive and negative sentiment
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Li, Kai
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Ngai, Eric W. T.
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Journal of retailing and consumer services
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Effects of sentiment quantity, dispersion, and dissimilarity on online review forwarding behavior : an empirical analysis
Ngai, Eric W. T.
;
Li, Kai
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-14
positive
and
negative
sentiment
. This study not only tests the association between positive (negative) sentiment and online …
Persistent link: https://www.econbiz.de/10015116893
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