In the context of globalization, neither the study of consumption, nor the study of consumer buying behaviour, can be explained as the mere interaction between a limited number of personal and impersonal (or external factors), but as an utterly complex and undoubtedly progressive process....

This is a continuation of an earlier paper (2005) by the author which dealt with policy implications based on the work done by CPRC in India. There is no map of chronic poverty in India, but have an approximate idea of numbers and communities where it has a significant presence. The author has...