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Brand building 1 Channel partnering capability 1 Competitive advantage 1 Consumer-focused aspiration 1 Core capabilities 1 Possibilities-based strategy 1 Procter & Gamble 1 Product innovation 1 Strategic review 1 Strategy fundamentals 1 Strategy logic flow 1
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Where to play and how to win – strategy fundamentals the Procter & Gamble way
Leavy, Brian - In: Strategy & Leadership 41 (2013) 5, pp. 7-16
companies “strategy logic flow” and “possibilities-based strategy” methodologies.  …
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