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Consumer behaviour 1 Dark side 1 Digital consumption 1 E-commerce 1 Electronic Commerce 1 Gender 1 Geschlecht 1 Internet marketing 1 Konsumentenverhalten 1 Masculinity 1 Men 1 Männer 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Post frequency 1 Social Web 1 Social media 1 Social web 1 Stereotyp 1 Stereotype 1
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Edelblum, Andrew B. 1 Warren, Nathan B. 1
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European journal of marketing 1
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Real men don't share (online) : perceived neediness and the frequent-posting femininity stereotype
Edelblum, Andrew B.; Warren, Nathan B. - In: European journal of marketing 58 (2024) 2, pp. 572-589
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