Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Post modality"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand endorsement effectiveness
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Emotion
1
Emotional engagement
1
Influencer
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Parasocial relationship
1
Post modality
1
Social Web
1
Social web
1
Virtual influencer
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lei, Yueqiu
1
Li, Bin
1
Li, Huajun
1
Qi, Zhou
1
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
