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Why do consumers free ride? : investigating the effects of cognitive effort on postpurchase dissonance
Nosi, Costanza
;
Zollo, Lamberto
;
Rialti, Riccardo
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 417-431
Persistent link: https://www.econbiz.de/10013399664
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