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The development of critical perspectives in marketing
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
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2009
Persistent link: https://www.econbiz.de/10003832355
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"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
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2009
Persistent link: https://www.econbiz.de/10003832357
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3
Is there such a thing as "evidence-based management"?
Rousseau, Denise M.
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2008
Persistent link: https://www.econbiz.de/10003829431
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The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
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2008
Persistent link: https://www.econbiz.de/10003609459
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