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African journal of economic and management studies
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Emotional and behavioural appeals as key determinants in Ghanaian consumer
pre-banking
behaviour
Tannor, Linus Linnaeus
;
Carter, Stephen
- In:
African journal of economic and management studies
14
(
2023
)
4
,
pp. 680-693
Persistent link: https://www.econbiz.de/10014454591
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