Nowadays, an increasing number of information technology tools are implemented in order to support decision making about marketing strategies and improve customer relationship management (CRM). Consequently, an improvement in CRM can be obtained by enhancing the databases on which these...

The purpose of this study is to (1) assess the feasibility of predicting increases in Facebook usage frequency, (2) evaluate which algorithms perform best, (3) and determine which predictors are most important. We benchmark the performance of Logistic Regression, Random Forest, Stochastic...

Hospital readmission has become a critical metric of quality and cost of healthcare. Medicare anticipates that nearly $17 billion is paid out on the 20 % of patients who are readmitted within 30 days of discharge. Although several interventions such as transition care management have been...

Purpose – The purpose of this paper is to describe a methodology to identify potential reputation threats systematically before they become full-blown crises. Design/methodology/approach – The methodology is based on using the filter of four forces for change – demographics, technology,...