Purpose – The business operations of today's enterprises are heavily influenced by numerous of internal and external business events. With the Event Driven Architecture and particularly the Complex Event Processing (CEP), the technology required for identifying complex correlations in these...

Purpose – This paper aims to, considering the potential to generate additional revenue from cross-gamers, identify variables predicting predominant slot-players’ propensity to play table games, as well as predominant table-game players’ propensity to play slots (cross-game play). Casino...

Organisations rely on data analytics to process vast quantities of consumer data to inform strategy and policy decisions. Descriptive analytics is commonly used to provide insight into past consumer behaviour. However, greater value can be achieved by predicting future consumer behaviour through...

Finding, measuring and capturing market opportunities in emerging countries are critical tasks for multinational con- sumer goods companies. Central to these tasks is the need to collect and analyze income distribution data within a globally coherent framework and to move beyond income metrics...