Purpose – The purpose of this paper is to discuss and assess the structural characteristics (conceptual utility) of the most popular classification and predictive techniques employed in customer relationship management and customer scoring and to evaluate their classification and predictive...

Purpose – The purpose of this paper is to suggest the use of reverse medical supply chain data to infer changes of a population's health status with regard to a focal disease. It includes a detailed illustration of how health status information can be obtained from drug reverse chains....

Purpose – The objective of this paper is to explain the conceptual framework of paradox. Design/methodology/approach – The paper adopts a theoretical approach. It outlines marketing's current and limited interest in the notion of paradox and highlights the difference between a classic...

Purpose – This paper aims to highlight the value of adopting a middle‐range theory approach in conceptualizing and investigating marketing practices. Design/methodology/approach – Building on the work of Merton, the paper discusses O'Driscoll's article on the role of paradoxes (both...

Purpose – The purpose of this paper is to provide an overview of predictive analytics, summarize how it is impacting knowledge creation in marketing, and suggest future developments in marketing and predictive analytics for both organizations and researchers. Design/methodology/approach –...

Purpose – Suggests how organizations can develop the ability to detect, interpret and act on important but weak signals of fresh threats and new opportunities that emerge on the periphery of their usual business environment. Design/methodology/approach – Offers a programme that organizations...

Purpose – The recent financial crises in the world have brought attention to the need for a new international financial architecture which rests on crisis prevention, crisis prediction and crisis management. It is therefore both desirable and vital to explore new predictive techniques for...

Purpose – The recent financial crises in the world have brought attention to the need for a new international financial architecture which rests on crisis prevention, crisis prediction and crisis management. It is therefore both desirable and vital to explore new predictive techniques for...

Purpose – The aim of this paper is to research the correlation using artificial intelligent tools among international stock markets issuing for the companies. Design/methodology/approach – The objective is to find out the correlation among markets so it can be used for trend prediction. The...

Purpose – To identify predictors of corporate financial distress, using the discriminant and logit models, in an emerging market over a period of economic turbulence and to reveal the comparative predictive and classification accuracies of the models in this different environmental setting....